Umesh’s love for digital is refelcted not only in how he plans cutting edge media strategies for the multitude of campaigns he works on, but when he’s on the field passionately playing football, too. His fearlessness when it comes to experimenting with novel strategies and new technology has successfully paid off in delivering futuristic campaigns, integrating AI and API driven personalization for renowned brands like Orient Bell Tiles, SanDisk, and Welspun, respectively. In his current role leading the media planning and operations for Foxymoron (since 2018) he’s been successful in scaling the business and delivering multiple campaigns for notable brands including Schwarzkopf, Manyavar, Spaces, Blackberry’s Menswear, McCain, AO Smith amongst others.