Driven by his strategic impulse to identify higher purpose missions for galvanizing his brands, Siddhant has worked on over 150+ accounts spanning 7+ years of his advertising career. Possessing an array of versatile experience in mainline, publisher and digital marketing, Siddhant believes that every brand has a story to tell, and all they need is a storyteller. Having worked in top agencies and publication houses from Grey Worldwide, Sportskeeda to VMLY&R India, he has led efforts in mid-scaled transformations of global and national brands, namely Dell Global, ITC Tobaco, Times Group, Adobe, FC Goa, Mercedes-Benz Finance, Wrangler, A. O. Smith, TVS iQube, Romedy Now, and many more as a Client Servicer. He has also worked on 125+ brand campaigns at a publisher, and is responsible for the success of many noteworthy brand campaigns of DHL India, Vodafone, Philips Mens Grooming, Star Sports, Nestlé, Hindustan Unilever (core), Castrol, DBS Bank, Dream11, Sony Network, Apollo Tyres, Bira to name a few. Siddhant is also solely responsible for monetizing an entirely new innovative avenue on the Sportskeeda platform, by introducing highly-lucrative engagement properties that annually generate over ₹5 crores in revenue. Siddhant has an interest in physics and astronomy. Being a massive Liverpool fan, he spends his free time playing football.