Pratik Gupta

Co-Founder, Zoo Media & FoxyMoron
Pratik Gupta

Pratik is the Co-Founder of FoxyMoron & the newly formed Zoo Media Network. At 19, he started the digital marketing agency, FoxyMoron along with 3 friends. In a little over a decade, this cricket enthusiast, a chocolate junkie with a talent for speaking in oxymorons, has bagged a powerhouse client list with names like Netflix, Clubhouse, Amazon, L’oreal, Ikea, Hershey’s, Dabur, Sharekhan, Burger King, topping this long list.

After catapulting FoxyMoron into one of the top digital agencies in the country, Pratik wasted no time in resting on his laurels. In 2015 he began consciously moulding FoxyMoron in the direction of a single service provider that could address the needs of a brand at any stage of its digital

marketing life cycle ranging from influencer marketing; creative tech; media publishing; video content production; creative tech and digital transformation services. This meant not just diversifying but becoming the industry experts in each of these super specialised services offered.

Today, Zoo Media is a full-service network with 7 agency brands headed by the smartest brains in the industry. Apart from the digital agency FoxyMoron, the network comprises, creative technology agency Phosphene; ‘The Content Burrow’ and video solutions agency The Rabbit Hole; the influencer, creators and talent management vertical Pollen; new age digital media publishing agency, Mammoth Media, technology services & products agency Noesis. Tech and the new age transformational business consulting arm DoyenOink Consulting. Under Pratik’s leadership and fearless vision, the future of Zoo Media will expand to international soil. Pratik’s affable nature, passion for industry knowledge and restless curiosity has helped grow the network to its current strength of 250+ employees. His value of striving for excellence by leading with empathy is the ethos of the network’s culture.

Pratik’s contribution to advertising gained him recognition in the industry on various forums like:

  • Impact’s Digital Power 100 list in 2020
  • Adgully List of Powerful Influencers, 2019
  • Impact Magazines, 40 Under Forty list in 2018 by IMPACT Magazine.
  • Digital Agency Head at Exchange4media’s Media Ace Awards

Pratik has also conducted guest sessions at reputed institutions such as the Indian Institute of Management (IIM), Kozhikode and the London School of Economics.


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