Idea:
Every parent is on the quest to find nutritious meals that are quick and tasty as well as budget friendly. Kellogg’s e-cookbook ‘Amazing Kreations’ in collaboration with FoxyMoron bridged this gap. The e-cookbook comprised 15 budget-friendly recipes for children curated by Chef Ranveer Brar in consultation with nutritionist Anuradha Mishra.
Execution:
The recipe book was launched via a Facebook Live session wherein Chef Ranveer Brar spoke about Kellogg’s unwavering focus on nutrition. He further went on to create two recipes with the cereal during the session to fortify the premise of the e-cookbook i.e. easy, tasty and affordable nutrition.
As parents were the primary target audience, FoxyMoron smartly leveraged WhatsApp as the chief medium of communication. A link was circulated on WhatsApp through which one could request and download the cookbook on the phone.
As FoxyMoron designed the creative communication canvas, Kellogg’s joined forces with Mompresso to further amplify the launch of Amazing Kreations. Lastly, chef Ranveer Brar further advocated the campaign by uploading two videos on YouTube wherein one can see him recreate the recipes from the e-cookbook. The campaign was leveraged on Instagram, Facebook and other platforms as well.
Press
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