Idea:
The pandemic has changed customer behaviour, preferences, and challenges. Brands need to pivot to keep up with the changes. The idea was to put forward Celio’s wide range of designs tailored for the evolved WFH wardrobe, thereby setting #SemiPresentable as a trend.
Execution:
The integrated campaign was planned and executed by FoxyMoron along with sister agencies The Rabbit Hole and Pollen.
In a first of its kind for a retail brand in India, the teams leveraged LinkedIn influencers to target male professionals on the platform for Celio’s #SemiPresentable campaign. The campaign message is how working from home during this pandemic has redefined our work lives, especially the way we’re dressed through those endless video calls during the lockdown.
The campaign included collaborations with sports anchor and editor, Suhail Chandok, LinkedIn influencer Vaibhav Sisinty, Suveer Bajaj, and seven other professionals and entrepreneurs who were selected based on their brand persona, engagement with followers, and follower count amongst others. The influencers shared fun anecdotes of their work from home experiences and why Celio’s #SemiPresentable is the ‘go to’ choice for presentable workwear which doesn’t compromise on comfort and confidence.
The campaign was also featured in various publications like Agency Reporter, Medianews4u, BestMediaInfo, Media Brief, among others.
Press
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