Idea:
Building a long-tail approach with multiple steps like Restructuring, AB Testing, Robust Tracking and different campaigns like Search, Smart, Discovery, Performance Max and Facebook Lead Ads. After the testing Pan-India, only the best performing campaigns were kept at the end.
Objective:
1. To obtain not just leads, but quality leads while bringing down overall cost per acquisition.
2.To bring down down the CPQL to under INR 1000.
Results:
1. Dropped CPQL by 261%.
2. Increased digital sales by 300%.
Date:
July 21, 2022
