Idea:
Get people to choose traditional wear over western wear for weddings. We did this by releasing celebrity powered video assets.
Maximise view rate on YouTube. We did this by leveraging a new AI based video recognition technology to enhance a video view rate on the platform.
Objective:
1. To tackle the problem of decreasing video rates every passing quarter that are over 15 seconds long.
2. To capture the audiences' attention by showing them relatable ads at the right time.
Results:
1. 32% view rate for 20 seconds creative with video recognition technology-led targeting against view rate of 27% on usual videos.
2. Enhance the view rate for the major wedding campaign by 19%.
Date:
July 21, 2022
