Idea:
To highlight the cricket legacy of Sunil Gavaskar in a snackable content format and expand his audience reach to new segments for longevity on digital platforms.
Execution:
FoxyMoron’s sister agency, Pollen collaborated with cricketing legends cricketing legends like Kapil Dev, AB de Villiers, Kumara Sangakarra, Allan Lamb, John Wright, Wasim Akram, Kris Srikkanth, Ravi Shastri, Zaheer Abbas, Rahul Dravid and Anil Kumble to create a Video congratulating him on his contribution to the game. This video was showcased during the felicitation ceremony on the 6th of March at the Narendra Modi Stadium, Motera, Gujarat. This video, edited by FoxyMoron’s sister agency, Mammoth Media can be viewed here.
Parallely, the Instagram account of Sunil Gavaskar was launched. The launch video, supported with an aesthetically strong Instagram grid. The grid was designed by FoxyMoron’s design team. They used a vintage theme with colours and fonts that were similar to the artwork published in the 70s and 80s.
The hashtag #SMG10K was used to amplify the launch. Famous cricket players with a massive fan following shared the launch posts using this hashtag.
Outcome:
The Instagram account garnered over 10,000 followers in under 48 hours after its launch.
