Idea:
2020 has brought about a massive change in our approach and appreciation towards the people and the brands we surround ourselves with. In this brilliantly executed campaign, FoxyMoron has leveraged this crucial insight and crafted individual messages for various brands.
Execution:
On World Compliment Day, FoxyMoron partnered with Pass Pass Pulse to compliment brands who are leveraging social media to engage with consumers in the most appealing manner. Through a series of smartly curated messages, the confectionery brand applauded companies like Zomato, Swiggy, Coca Cola, Fevicol, Hershey’s Netflix India, McDonalds, Burger King, Tinder, Parle, etc. in the brand’s well known witty brand language. In its second leg of the campaign, Pulse leveraged social media platforms like Instagram, Facebook, and Twitter to spread love and friendship. The creatives, strategised by FoxyMoron used interesting puns, humour, and good-natured wit to not only appreciate the good work of these brands but also to generate targeted brand conversations.
Results:
Brands like Swiggy, Zomato and Tinder reposted these compliments across their social media channels.
