Challenge:
The year 2020 had thrown several curveballs our way. Whether it is the never-ending work from home or cancelled holiday plans, or having a closet full of new clothes but nowhere to go.
Solution:
In a bid to leave all the negativity behind at the end of the year, Burger King India had launched a new campaign #GrilledBy2020 under the Whopper 360 Campaign.
Insight:
2020 truly grilled us all.
Execution:
The Whopper Integrated Campaign comprised of a new TVC, Print, OOH, Mall signage’s & In store, for social media the brand had activated the #GrilledBy2020 campaign. The campaign allowed users to have some fun while acknowledging how they all got #GrilledBy2020.
Burger King launched an AR ‘flame grill’ filter. This was produced by FoxyMoron’s co-agency, Phosphene (creative technology agency of the Zoo Media network). It was made for Instagram and Facebook, encouraging everyone to share their experience on how they got grilled by 2020.
Press
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August 30, 2022
