Idea:
During the initial days of the lockdown, Sharekhan consulted The Rabbit Hole, video production agency of the Zoo Media network for a video solution; perfectly capturing the value proposition of their new online discount broking brand, Espresso. The team took a trip down memory lane, delved into childhood memories and reminisced about the common lesson imparted by every Indian parent to their children about valuing each rupee. “Paise Ped Pe Nahi Ugte”, was that powerful common lesson, and the team made a story around it.
Execution:
The tagline, “Paise Ped Pe Nahi Ugte”, was that powerful common lesson, and the team in collaboration with the video solutions agency made a powerful story around it. This insight would hold true not just for stock brokers and investors, but would also entice those thinking about entering the world of stock broking in general. The video campaig wastranslated in various regional languages such as Bengali, Kannada, Malayalam, Gujarati. Before the launch of Espresso, the teams also worked on an animated video ad of Sharekhan based on the beta testing phase of the same which was titled ‘Project Leapp’. The ad elaborated the features that its beta platforms offered. The video can be watched here.
Results:
The video garnered approximate 5 million views on YouTube.
Press
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