Idea:
To promote participation amongst investors and traders for Sharekhan’s beta testing project titled Project Leapp.
Execution:
FoxyMoron along with its sister agency The Rabbit Hole created an animated gaming inspired video to promote participation amongst investors and traders for the discount broking platform temporarily titled ‘Project Leapp’. This initiative engaged participation amongst the top 100 “most demanding” traders and investors to test and perfect this new discount broking platform. The 100 traders and investors who qualified, got 1 year of brokerage-free trading on the platform post the launch and collaborate with Sharekhan’s experienced minds.
The use of gaming animation to explain the complex features of trading platforms was an industry first. The animated video took the audience through Project Leapp’s key features, like real time updates on stock investments, easy IPOs , as well as the members of the Sharekhan team, they would be working with, in a video game format. The video used colloquial language, to make the content fun to watch and concepts easy to understand, for even those who are unfamiliar with stock trading. This video broke convention yet appealed to the traders and amateurs alike.
The campaign to promote participation was integrated across YouTube, Facebook, Instagram, Twitter, and LinkedIn. To complete the participation journey, Noesis.Tech, Zoo Media’s technology and products agency created a comprehensive registration website for the traders to participate in this process.
The campaign was also featured in Agency Reporter and Media Brief.
